Serafin I. Bailey

Barcelona born & based but also Australian, Serafin I. Bailey is an strategic senior global marketer with over 20 yrs. experience in Sport & Entertainment marketing, brand management and partnership investments across Sports, Music, Esports, Gaming and shares best practice and knowledge with new generations Lecturing at ISDE Law Business School.

Cultural savvy, passionate with broad industry insight from its experience across EMEA, APAC & Americas, has a trajectory with multiple properties, agencies, athletes, talents, events and brands such as Nike, adidas, Puma, Coca-Cola, Hugo Boss, BMW, Omega, Samsung, Red Bull, Estrella Damm and CaixaBank among others following asset partnerships with football, basketball, tennis, golf, F1, motorcycling, sailing, aquatic sports, esports, gaming, etc…